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STAY ON THE RIGHT TRAIL TO YOUR FINANCIAL SUCCESS

TRAILHEAD PRIVATE WEALTH IS THE SIMPLE CHOICE FOR YOUR COMPLEX FINANCIAL MATTERS


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BE CONFIDENT IN YOUR DECISIONS

We help Canadians protect their loved ones, grow their wealth,
improve their health – and build their futures.

And our goal is to make it fast and easy to do all those things, so you can spend time on the people and things that really matter.
Our process helps you make financial decisions with confidence that are always relevant to your current circumstances and expectations.

  

Meet the Team

We pride ourselves in offering sound, honest, financial advice based on education, knowledge and experience.

Meet the Team

Custom Solutions

Whatever your stage in life, we can help you feel financially assured with a variety of financial products and services to meet your specific needs.

Services & Solutions

Resource Centre

Your financial life doesn’t have to be complicated. Bookmark this helpful page for your one-stop-shop for your financial tools and Resources.

Client Resource Centre


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ABOUT US

SOUND, HONEST, FINANCIAL ADVICE

COMMITMENT TO VALUE

Our actions are driven by trust, reliability, empathy, prudence, and innovation. We are committed to contributing positively to the quality of our clients’ lives, and their financial future. With respect and confidentiality, we will give priority to your goals and concerns and work exclusively for your benefit.

Contact us today to get started.



WORKING TOGETHER

We work together with our clients, providing them with easy-to-understand recommendations and helping to implement them every step of the way.

Ward Bertram, CFP Photo

Ward Bertram, CFP

Financial Planner - Manulife Securities Incorporated.
Independent Insurance Representative

You know how entrepreneurs invest so much time and effort into their businesses that the two become almost indistinguishable?
Well, at some point, either by design or by accident, the individual and the business will separate.

What Ward does is partner with entrepreneurs and the other members of their professional advisory team to ensure that however that separation occurs, their business and family goals remain intact.

Ward is also very passionate about planning with families and individuals with disabilities, and helping regular people get access to the highest quality professional advice.

If you or your family member suffers from a disability, or if you feel like you just can't get good service and advice, it may be time for chat with Ward!

Specialties: Integrated, holistic financial planning.

     


We strive to exceed your expectations every day.

While our efforts will be focused on helping you achieve your objectives, our ultimate goal is for you to surpass them. After all, you’re investing time, money and energy into working with us, and we want to make sure you’re getting maximum value out of our relationship. Throughout our time together, we’ll be constantly looking for new ways to get you closer to where you want to be.

6-step Financial Strategy Process


STEP 1: Establishing and defining the client-advisor relationship

Your financial advisor explains or documents the services to be provided and defines their responsibilities along with the responsibilities of the client. The advisor and client should agree on how long the relationship will last and on how decisions will be made.

STEP 2: Gathering client data and determining goals and expectations

The financial advisor asks about the client's financial situation, personal and financial goals and attitude about risk. The advisor gathers all necessary documents at this stage before giving advice.

STEP 3: Analyzing and evaluating the client's financial status

The financial advisor analyzes client information to assess his or her current situation to determine what must be done to achieve the client's goals. Depending on the services requested, this assessment could include analyzing the client's assets, liabilities and cash flow, current insurance coverage, investments or tax strategies.

STEP 4: Developing and presenting the financial strategy recommendations and/or alternatives

The financial advisor offers recommendations that address the client's goals, based on the information the client provided. The advisor reviews the recommendations with the client to allow the client to make informed decisions. The advisor listens to client concerns and revises recommendations as appropriate.

STEP 5: Implementing the financial strategy recommendations

The financial advisor and client agree on how recommendations will be carried out. The advisor may carry out the recommendations for the client or serve as a "coach", coordinating the process with the client and other professionals such as attorneys or stockbrokers.

STEP 6: Monitoring the financial strategy recommendations

The client and financial advisor agree upon who will monitor the client's progress toward goals. If the advisor is involved, they should report to the client periodically to review the situation and adjust recommendations as needed.

our SERVICES & SOLUTIONS

YOUR UNIQUE PATH - YOUR UNIQUE SOLUTIONS

THE VALUE OF ADVICE

Your financial world is constantly changing and understanding how or if it affects you can be overwhelming. That's why the value of financial advice is more important now than ever before. We aim to help simplify your goals, giving you added confidence in your financial decisions – now and in the future.


Learn more about our services & solutions

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CONTACT US

WITH YOU EVERY STEP OF THE WAY

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